For a result, these LinkedIn figures are not directly similar With all the figures for other social media platforms revealed on this web site, or inside our Digital 2024 reviews.

The corporate’s commonly revised audience figures recommend that Fb Messenger’s ad reach in Hong Kong was akin to 26.0 p.c of the entire populace at the start with the 12 months.

As we noted during the Facebook segment above however, adjustments within the audience reach figures released in Meta’s advert scheduling resources never necessarily correlate with Over-all modifications in its platforms’ active user bases.

Nevertheless, Meta has manufactured vital improvements to just how its promoting methods report audience get to data about recent months – which includes generating important revisions to its base audience data for Facebook – Hence the figures revealed listed here may not be immediately comparable with figures revealed inside our prior reviews.

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The amount of social media marketing buyers in Hong Kong at the start of 2024 was similar to 86.2 % of the whole population, nonetheless it’s crucial that you worry that social networking buyers might not represent exceptional people today (see our in-depth notes on data to discover why).

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In the meantime, TikTok’s advertisement achieve in Hong Kong was such as one.0 percent of the local World wide web consumer base originally of your year, regardless of age.

Hong Kong is using the pliability options for periodicity and timeliness. The indices are disseminated on the quarterly basis within a few months of the top of the reference quarter.

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These headline stats offer you a fantastic overview in the “state of digital” in Hong Kong, but in an effort to seem sensible of how digital trends and behaviours are evolving, we need to dig further in to the data.

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For a result, our most recent figure for social media marketing use could look like fairly different towards the values that we posted in previous years.